Another option – franchise ownership

Franchise ownership could be an easier route

With all the DVSA criteria you need to meet before opening an ATB, an easier route to starting your own business could be to open a franchise school. All good ATBs help their franchises with every aspect of running a motorcycle training business, from booking CBT bike tests to running motorcycle lessons. 

Opening a franchise will usually require less capital so can be more feasible financially than starting your own ATB.

With a franchise, the amount of money you have to pay initially and each month is more fixed so this will make budgeting easier and help with planning as a new business owner. If you decided to set up your own ATB you may be met with unforeseen costs that you hadn’t planned for.

When looking for a franchise opportunity don’t just go for the first one you find, shop around and compare the facts and figures from the ones you are interested in. 

Once you have narrowed it down, arrange a meeting with the franchise seller to run through all the questions you have. It is vital to go through the terms of the agreement in detail and always a good idea to get a second opinion. You should ask any questions you can think of and query any points you’re not sure of or don’t understand. If you were to miss or interpret a point differently this could lead to problems further down the line which could impact your business. 

When deciding whether or not to take the franchise opportunity you should always consider the pros and cons. We recommend a SWOT analysis for the business. Below are some of the pros and cons we have come up with for franchise ownership. 


In your research, make sure it has a good reputation. 

Similar to the above, the franchise name you buy into will already be a recognised name in the industry.

The franchise as a whole will market the brand which in turn will have a positive impact on your business.

There will be a number of fellow franchise owners who have been in the same position as you who can offer advice and support.

The business will be yours and you decide on its direction as long as this fits in with the guidelines set out in the franchise agreement.

When starting out you will be given a lot of advice and guidance to create your business plan.

The franchise will have contacts and preferred suppliers that you can trust, as they have been used before. 


You will be your own boss as a franchise owner but you will have to follow the set terms and conditions.

Different franchises will have different levels of autonomy; it is important to consider this when deciding which franchise to go with.

Once you have started your franchise you won’t be able to just sit back and let the franchisor or other members of the network do all the work. You will have to drive your business forward.

Starting a franchise may be cheaper than starting your own ATB but there are still costs involved. You will need to buy into the franchise and then pay a regular fee, which could be either a percentage of your profits or a yearly fee.

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Terms and Conditions

This course includes our COVID-19 Guarantee. If the course has to be cancelled due to COVID-19 we’ll transfer your place or issue a refund where necessary. 

If you cancel within seven days of booking we will refund the cost of the course. However, we cannot issue any refunds if you want to cancel anytime after this. We may need to cancel or postpone courses occasionally due to reasons beyond our control. The course date will go ahead even if there is just one attendee. If you plan to book overnight accommodation as part of this course, do ensure you book a refundable option in case the course date had to be changed, postponed or cancelled. The DIA is not responsible for any costs you may incur.

Terms and Conditions

By purchasing this product you agree that you have read and understood the requirements of the test that you are applying for.

Refund policy: Once a booking has been confirmed with a trainer directly for either a one-to-one standards check or mock test session you will need to give seven days notice to cancel, otherwise the fee will be lost and a new booking and payment will be required.

NOTE: For all training sessions and mock tests you and your trainer must wear a suitable face covering. Your trainer cannot provide one for you, trainers are only responsible for their own face covering and PPE protection. If a suitable face covering is not in place, your session will be cancelled and the fee will be lost. If you have a medical exception to wearing a face covering, this must be provided as proof of exemption to your Diamond trainer. You must demonstrate that your car has been cleaned, using anti-viral wipes to clean passenger handles inside and outside, the dashboard and any other touch points for the trainer. If your vehicle is not fit for purpose your session will be cancelled and the fee will be lost.

Candidates should not attend a training session or mock test if they are feeling unwell, particularly if they identify core symptoms associated with COVID-19 (such as a persistent cough or fever). We ask candidates to notify the DIA of any possible exposure to, or diagnosis of, coronavirus as soon as possible. If you are unable to take a test due to a COVID-19 diagnosis or possible symptoms, your session will be postponed without losing your fee and you will not be permitted to rearrange your standards check session or mock test within the next 14 days following the cancellation.

Once you have paid for your standards check session and/or mock test,  your details will be forwarded to your nominated Diamond trainer local to you, who will be in touch with you within 48 hours (Monday-Friday) with a view to booking you in at a mutually convenient location, date and time. Some flexibility will be required in terms of location, taking into account trainer availability at regional level and where restrictions with COVID-19 may be taking place. Your Diamond trainer will make arrangements to meet via text, email or telephone. We do not have specific meeting locations and your Diamond trainer will discuss any other queries with you once your booking has been made online.

You will need to use your own vehicle for the standards check session and mock test, which is suitable for training and allows for your Diamond trainer to role play a suitable candidate, with the relevant insurance in place to allow for this. All Diamond trainers are qualified ADIs with a Diamond examiner qualification in place. You will need to show relevant insurance cover to your Diamond trainer, either before or on the day of your agreed booking date and time. The vehicle you supply must be both roadworthy and legal for the purposes of the standards check session and mock test and your session will be cancelled if you do not present a suitable car with the relevant insurance. If you are more than 15 minutes late to your standards check or mock test session you will lose your booking and the fee will need to be paid again.

You will be asked to read a number plate at the required distance, full details can be found at www.gov.uk/driving-eyesight-rules. Your standards check or mock test session will be cancelled if you cannot reach these requirements. You will need a current and valid driving licence which will be checked by your trainer should you need to drive as part of your standards check or mock test.

Online classes

To attend the Zoom sessions you will need a PC, laptop or tablet that can run Zoom and must also have a camera and microphone so you are able to participate fully in the sessions. You are responsible for ensuring you can access and navigate zoom and that you have a strong enough internet connection. If you cannot join the session due to technical difficulties, we cannot guarantee that you will be moved to another session. Session dates are subject to change.

During this course you will be placed into small ‘live’ discussion groups and will need to converse. Please be aware of how to mute and unmute your microphone for the general discussions that will also be taking place.